Make a Wish
Make-A-Wish originated in Arizona in 1980, where a seven year old boy was hospitalized with leukemia. The Arizona Department of Public Safety, hospital workers and members of the community teamed up and were able to grant his 'wish': to become a police officer for one day. Ample media coverage led to the founding of a permanent charity organization, using Greicius' case as a model.
More at:
http://en.wikipedia.org/wiki/Make-A-Wish_Foundation
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